Ecommerce Digital Marketing Resources
Explore some of our top articles on digital marketing for ecommerce:
- 9 Ecommerce Services to Drive Conversions
- How to Create an Ecommerce Marketing Plan
- Pros and Cons of Ecommerce
- Ecommerce Consultants: 8 Tips for Finding the Best
- 6 Ways Ecommerce Sites Can Deliver Exceptional Customer Service
- Choosing the Best Ecommerce Marketing Agency
- Online Marketplace Guide: Where and How to Sell Online
- 5 Ecommerce Marketing Strategies That Work
- Why Your Ecommerce Site Needs a Blog
- How Do Ecommerce Sites Get Product Images?
What is Ecommerce Digital Marketing?
Let’s simplify it.
Ecommerce involves selling your products online, which requires a strong online presence. From SEO to ads, you need to know how to attract traffic and convert those visitors into customers. As search engine algorithms, user behavior, and marketing tactics evolve, your strategies must adapt to stay ahead in the fast-paced digital world.
Types of Ecommerce Digital Marketing Strategies
An effective ecommerce marketing strategy that incorporates the latest ecommerce marketing trends can significantly boost your online sales. Here are some techniques to guide your planning process!
Google Shopping Ads
Using Google Shopping ads can help your products appear on the search engine results page (SERP) and drive traffic to your site. Connect Google Merchant Center with Google Ads to have Google automatically create ads for your products. These shopping ads showcase the price, image, and product page.
Remarketing with Display Ads
The average conversion rate on Google Shopping ads is around 2%. While this may seem low, there’s still a reason to create these ads.
One reason is that you can remarket with display ads.
Engage visitors who are on the fence. Remind them about your product through social media and other websites they visit. Seeing your product again might just convince them to make a purchase.
Leverage Instagram Shopping
To enhance your ecommerce social media marketing, consider using Instagram Shopping. Social media can do more than build brand awareness—it can also drive conversions directly through the app. Once you’ve set up a business account, you can tag products in posts and images. With Instagram Shopping, your followers can click on items to see if they’re interested and make purchases without leaving Instagram, providing a seamless shopping experience.
1. Showcase Customer Reviews
When shopping online, how do you decide if a product is worth buying?
Reviews.
That’s the deciding factor for most online shoppers.
Customer reviews are a powerful tool for boosting conversion rates and building trust. Seeing reviews from previous customers proves that you can deliver on your promises. Adding customer reviews to your product pages can turn page views into conversions.
2. Use Pop-Ups for Cross-Selling
Pop-ups might seem intrusive, but they work!
This ecommerce digital marketing tactic encourages customers to add more items to their cart by offering a deal or discount.
3. Promote Referral Marketing
This ecommerce digital marketing tactic lets you leverage your customers to attract new business. Referral marketing involves encouraging your customers to share how much they love your products with others. Use this strategy to gain more customers! Potential customers are more likely to trust their friends and family than your marketing.
Tips for Ecommerce Digital Marketing
How can you use digital marketing to promote your online store? Here are some of our top ecommerce digital marketing tips.
1. Seek Advice
Ecommerce digital marketing can be overwhelming, and that’s okay. Don’t hesitate to seek advice. Whether through research, asking a friend, or consulting a professional digital marketing agency, you can find the support and resources needed to make your ecommerce site thrive.
2. Personalize Your Approach
Find ways to tailor your approach based on where visitors are in the purchase funnel. Whether it’s using their name in an email or recommending products based on their history, personalization can help move them through the funnel more quickly.
3. Follow Up After Purchase
After a shopper makes a purchase on your website, don’t forget about them! Follow up. If they’ve opted in for emails, ask them about their experience a few days later. Use their feedback to improve the user experience for future customers. These follow-ups foster two-way communication and are a crucial part of ecommerce marketing. Don’t overlook them.
4. Address Cart Abandonment
We’ve all done it—added something to our cart and then left the site, forgetting about it. When this happens, send a reminder email to those customers. A gentle nudge can help guide them back to completing their purchase.
Ecommerce Digital Marketing Services from Uptle
Does all of this seem like a lot to handle? That’s where we come in. Uptle offers comprehensive strategies tailored to your ecommerce website.
Optimizing your ecommerce site is essential for enhancing user experience and increasing revenue. If you’re unsure how to optimize your store, Uptle is here to help.
With a team of over 500 marketing experts, we can optimize your ecommerce site to drive results. We’ve generated over $3 billion in revenue and managed over 7.8 million transactions in the past five years. From initial keyword research to crafting product copy and monitoring site performance, we’ve got you covered. Count on us to deliver a campaign that helps your business succeed online.
Ready to boost your business’s revenue?Contact us onlineor call us today at083-090-8125to speak with a strategist about our ecommerce marketing services!
